Land I Own / Object 015
Casa Azul
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Casa Azul

Personal collection / 2025


Classification
Architecture & Spaces / Building
Designer
Mounir Sakho
Date
2025
Location
Tulum, Mexico
Role
Creative Director, CEO, Interior Designer

Located in Tulum, Mexico, Casa Azul marked the artist’s first venture into independent hospitality and real estate operations through Noumir Group. Conceived as a private retreat, the two-bedroom villa combined contemporary architecture, tropical surroundings, and curated cultural experiences to explore a more intentional approach to hospitality. Beyond the physical property, Casa Azul became the foundation for developing the Noumir Protocol, a proprietary hospitality operating system designed to integrate guest communication, property management, pricing, and service coordination. Self-funded and independently operated, the project served as an early experiment in translating the artist’s interests in architecture, design, technology, and human experience into a functioning hospitality business. Casa Azul represents the first physical expression of Noumir Group’s broader vision: The World, Curated.